The Dangerous Women Podcast

”You’re Pretty Smart for a Woman”. Series 4, Episode 2. Sophy Norris in conversation with Robin Wiener, President of ReMA

Sometimes being dangerous is about longevity. About deeply understanding an industry, the space you fill, and the power you have to transform. Our Episode 2 guest exemplifies this kind of Dangerous Woman. Robin Wiener is President of the Recycled Materials Association (ReMA), where she has worked for over 30 years. She is known as a passionate and visionary leader who advocates for the economic, environmental, and social benefits of recyclingHer organisation represents more than 1,700 companies in the U.S. and around the world that produce high-quality recycled materials, supplying manufacturing industries and helping to make the supply chain more sustainable and resilient. Whether it is the cars we drive in and the bridges we drive over, the wires that bring electricity into our homes and offices, the bottles we drink from, or the boxes that carry consumer goods and food into our households, it is the recycled materials industry that is responsible for so many of the everyday items and infrastructure that we all depend upon. It is impossible to go a day – or even an hour – without using a product made at least in part of recycled materials.We use these words deliberately because they tell such a strong story. This is not the language of manufacturing, but of the everyday, and Robin has been instrumental in helping the recycling industry tell this new tale. Indeed, Robin has led -as all dangerous women do – fearlessly from the front to transform the reputation of her industry on more than one occasion. Under her leadership, ReMA has expanded its reach and effectiveness within the United States and globally, fostering a culture of collaboration, safety, compliance and innovation. Like so many Dangerous Women, Robin shares her knowledge expansively and generously. In this Episode, we discuss:Being a woman in a man's world, and embracing the power of being the only woman in the room Seeing, calling out, and forgiving ignorance Managing imposter syndrome, and regularly evolving ("if you are going through hell, keep going!")Transformation as the ultimate recycling; the importance of change and keeping relevant Why women are excellent at leading transformation The moment you know you are as smart as everyone else in the room, and why we become increasingly fearless as we get older The responsibility of role modellingThe importance of continually asking questions, balanced with recognising when to trust your gut Following passions and passing them down the line.BIR - Home of BIRHome - Recycled Materials AssociationThe Alligator Pi Agency | LinkedInSophy Norris - LinkedInRobin Wiener - Recycled Materials Association (ReMA) | LinkedIn

SERIES LAUNCH. ”First Time Founder.” Sophy Norris in conversation with Roxy Pryor, Founder and CEO of Superoom

In this Series 4 opening Episode, our host Sophy Norris speaks to Roxy Pryor, the visionary founder & CEO of Superoom. This rapidly scaling startup sells clinical-grade, organic functional mushrooms focused on boosting wellness and performance. In 2019, Roxy’s copper IUD led to full-blown copper toxicity, triggering cystic acne, weight gain, panic attacks, depression, and chronic exhaustion. Despite months of doctor visits and endless prescriptions, it was her discovery of functional mushrooms that sparked her true recovery and ultimately Superoom’s mission.Roxy leads the company with a clear mission: to empower people to proactively manage their health using clinically validated, ultra-potent functional mushroom formulas, sourced from Finland’s pristine forests. Her fusion of scientific knowledge, business acumen, and personal passion sets Superoom apart as a leader in wellness and longevity. Since launching earlier this summer, the Superoom word is spreading, sales are strong, and the business is going from strength to strength. The power of clinical-grade functional mushrooms is out there. We discuss a lot in this Episode, from health, passion and purpose, a clear vision, the power of preparedness, and the benefits of functional mushrooms. You will hear: How to transform a passion into a businessWhy honing your business narrative helps secure funding (indeed, 9 out of 10 investors in Roxy's case) That being vulnerable, raw and authentic is transformative, even when uncomfortable Why creating a culture of testing, pivoting, and getting it wrong is the fastest route to getting it rightWhy every step of your career, inside and outside the corporate world, is preparation for the next step, especially when that next step is founding your own business That sometimes a step back (in Roxy's case, illness, moving home, having to take a job to put food on the table), fuels your determination to continue forward A rapid-fire Q&A on the fundamentals of founding a business The importance of outside interests (mental and physical) in bringing balance to home and working life Why we should consciously lean into, and pursue, opportunities as they arise (we absolutely make our own luck when it comes to the start-up world)And of course, so much more! The Alligator Pi Agency | LinkedInThe Dangerous Women Collective | LinkedInRoxy Pryor - LinkedInSophy Norris LinkedInAntivirus and Internet Security for Home & Business | ESETSuperoom | Clinical-Grade Organic Functional Mushroom Liquid Formulas

SERIES 4 Special Episode with Propolis - Transformation Together

The Alligator Pi Agency | LinkedInSophy Norris LinkedInLinkedIn Login, Sign in | LinkedInPropolis homepage - B2B Marketing Welcome to Transformation Together, our very first podcast special, in collaboration with Propolis, a community where B2B marketers convene to find the right strategies, frameworks and skills to drive growth, teams and prove clear business impact. In this “Transformation Together” special, our host Sophy Norris interviews 11 incredible women about what they think about the rapid transformation marketing leaders face today, how we and our teams ride the waves of change, and who leaders turn to help ride that change (spoiler alert: communities like Dangerous Women and Propolis are part of the solution). Their answers are candid, illuminating, and thought-provoking as we discuss the impact of AI, what transformation feels like, the importance of strong foundations and a clear north star, and the new skills to flex and pivot (a word you will hear a lot) across a daily changing landscape. I was lucky enough to interview two of our Dangerous Women live at the Leaders Forum event last month (September 2025), and we will open and close our podcast with Shane Redding and Toni Allen. We have then captured the best answers from the other nine interviews to share with you in snippets. The nine fantastically Dangerous Women are: 1. Corinne Gladstone, Head of Corporate Communications and Public Relations for Aptia2. Renaye Edwards, co-founder and MD of B2B marketing agency Radish 3. Orla Murphy, marketing leader, ABM specialist and founder of MavenB2B4. Jennifer Montague, fellow podcast host and Senior GTM Leader for Verdane5. Maria Montague, CMO of Grant Thornton UK6. Sophie Marshall, Marketing Alliances and Partner Director at Cloud Direct7. Maya Price, Global Head, Field Marketing Event Management for SAP 8. Kate Sinclaire, Partner, Business Development and Marketing LCO 9. Julie Berriff, UK marketing ESET (who also sponsors our main podcast!) It is a mega episode, so it might be worth making a coffee and getting comfortable as you listen to the wisdom and insights from 11 marketing leaders (or break it up into bite-sized chunks!). Thank you to Propolis and the IET for all your support. The Alligator Pi Agency | LinkedInSophy Norris LinkedInLinkedIn Login, Sign in | LinkedInPropolis homepage - B2B Marketing

SERIES FINALE ”Too young, too likely to get pregnant, too old”. Series 3, Episode 8. Sophy Norris in conversation with Annie Coleman, Ambassador Stan...

In our Series Finale, Sophy Norris speaks to Annie Coleman, an Ambassador for Stanford University’s Center on Longevity, whose mission is to accelerate and implement scientific discoveries, technological advances, behavioural practices, and social norms so that century-long lives are healthy and rewarding. Annie also runs her own business, RealiseLongevity, and is a sought-after speaker and published writer on longevity, the future of work and organisational culture. In this Episode, we unpack what longevity means and the reality of ageism in a population living longer and more actively than ever before. This brings with it huge challenges, but also incredible opportunities (indeed, a $15 trillion one). Some of the areas we discuss include:The 100-year lifespan, and living a third of our lives post-60Women can take career breaks and get back on it Why we should stop thinking about generational differences, and focus more on stages of life The power of intergenerational project teams, as this is where the magic happens The importance of reverse mentoring and the need for a new kind of leadership Why women are never the right age, and are more affected by ageism Why COVID was a 'she-session' and not a recessionTaking responsibility for our financial futureWomen don't need to be invisibleReframing ageing Why not having a longevity strategy means you don't have a growth strategyThe (massive) missed marketing opportunity of ignoring women over 55Why we need to retire the word retirementThe power of physical and mental challenges in building long-term resilience Sharing what leaders need to hear, and not what they want to hear Find out who "didn't just break the glass ceiling but wore the crown"And a huge thank you to ESET for sponsoring Series 3, you have made it so much easier to bring more Dangerous Women into our cohort. ESET provides Next-Gen Digital Security for Home and Business.Links:Annie Coleman | Sophy Norris The Stanford Centre on LongevityRealiseLongevityThe Alligator Pi Agency Sponsor:ESETItems mentioned in this Episode: Cognitive Diversity in Asset Management (a report) Women of Influence 2024 StudyStanford Center on Longevity New Map of LifeCharles Handy and Second Curve of CareersFidelidade Insurance Company Head of Longevity

”Best Intent.” Series 3, Episode 7. Sophy Norris in conversation with Annalise Coady, President Europe GCI Health

In this Episode our host Sophy Norris and guest Annalise Coady, President Europe GCI Health, dive deep into the heart of agency life, exploring the nuances of female leadership and tackling one of the hottest topics of our time, the rise of artificial intelligence. Annalise brings over 20 years of experience in global marketing communications, where her expertise in data, AI, and technology helps clients navigate the complex healthcare environment we face today.But this isn’t just about the stats and strategies. We’re here to celebrate Annalise's passion for making scientific data accessible and engaging for everyone. With a career spanning the UK, USA, UAE, Canada, and beyond, she’s not only been a trailblazer in major organisations like Microsoft and Fleishman-Hillard, but she’s also built strong teams, showcasing her superpower of leadership.Annalise’s blend of strategic vision and financial savvy has driven exceptional growth for many of the organisations she has worked for. Her human, authentic approach and her impeccable timing in capturing the zeitgeist make her a powerful voice in an ever-evolving industry.So, whether you’re looking to become a more effective leader, interested in the future of healthcare and technology, or want to be inspired by a woman who’s making waves in her field, this episode is one you won't want to miss.Get ready for a jam-packed conversation filled with insights, laughter, and some powerful takeaways that can help you stay a step ahead in your own journey, including: Why we should refuse to settle for the status quoThe power of pragmatic disruption Why agencies are the best training ground Role-modelling (emulating and being) will help forge careersConsciously creating teams and working hard to integrate blended teams What drives the most value for clients, and why being ahead of the curve underpins thisBeing strategy-focused and achievement-oriented If you move at pace, remember to bring people with you (because we also need people obsessed with detail) Understanding the power of AI in enabling, but also the premium value of 'human only' Knowing fear but mitigating riskBeing ready to navigate "the room" Critical nature of financial literacy in senior leadership "forecasts are my suckyblanket"Forging relationships, because you will win more business over a drink than you will responding to an RFP"Always assume best intent" This series of The Dangerous Women Podcast is sponsored by ESET, providing Next-Gen Digital Security for Home and Business. We thank you so much for making our show possible, Links:Annalise Coady | Sophy Norris GCI Health The Alligator Pi Agency Sponsor:ESETItems mentioned in this Episode: Cognitive Diversity in Asset Management (a report) The Rest Is Entertainment PodcastThe Authority Gap, Mary-Anne Seighart

”Apple Trees.” Series 3, Episode 6. Sophy Norris in conversation with Lindsey Bass, Fundraising and Head of Marketing at ImpactA Global

This week's conversation is with Lindsey Bass, Fundraising and Head of Marketing at ImpactA Global.ImpactA is a new kind of female-led investment business. A pioneering woman-led infrastructure debt strategy for Global Emerging Markets, mainly in the Southern Hemisphere, was created to catalyse investment in sustainable infrastructure. The team, founded by four women, helps to solve funding gaps in transformational projects and unlocks critical investment to drive climate transition and address inequality. Lindsey has a 20-year track record as an investment industry professional, but the start of her career could not be further from this. She followed in the footsteps of her creative parents (her mother was in PR and her father was a television producer) into television, which was followed by a stint in the fashion industry. The move into the world of finance was driven by a need to challenge herself and the opportunity to make more money. And she has stayed there ever since. Lindsey has always been interested in inclusion, and ImpactA’s team make-up and focus on emerging markets is an interesting and rewarding fit. She was formerly co-Chair of the Legal & General Inclusion Teams. She is currently an Ambassador of the Diversity Project (DP) and Co-Lead of the Mental Health Workstream for the DP. Separately, she is a director of Rebel Consulting, on the Advisory Board for E2W, Advisory Council for AIMSE, and is a Trustee for the Poppy Academy Trust, and is a Mental Health First Aider. In this podcast, Sophy Norris and Lindsey discuss zig-zag careers, working in finance, the power of investing in projects that benefit women, focusing on what we love (with pragmatism), DEI and more. The conversation includes: Faking it till you make it, being curious and being a sponge at the start of our careers.The importance of investment management making a difference, especially as investment businesses are the stewards of $trillions. And how channelling DEI thinking into investments can change the flow of money and outcomes. Why climate change disproportionally affects women, and how targeted infrastructure investments can change lives (eye-opening, mind-changing stuff). Why supporting women's lives positively impacts local economies and communities. DEI echo chambers and the current push back. The power of cognitive diversity in teams, but the need for inclusive and focused leadership to harness that power. Gender-lense investments. And why diversity does not equal "job done".The absolute business case for a strong DEI agenda. Why being familiar with discomfort is key to resilience. Understanding your skill set, what brings you value, what drives and drains energy. Being more like Apple Trees, and focus on growing the fruit. This series of The Dangerous Women Collective Podcast is sponsored by the fantastic ESET, providing Next-Gen Digital Security for Home and Business. We thank you so much for making our show possible. Links:Lindsey Bass | Sophy Norris ImpactA Global Sponsor:ESETItems mentioned in this Episode:Dangerous Women: 50 reflections on women, power and identityThe 30% Club The Diversity Project May Contain Lies, Alex Edmunds Cognitive Diversity in Asset Management (a report) The Guilty Feminist Stacy Havener - Billion Dollar Backstory

”Educating Dangerous Girls” Series 3, Episode 5. Sophy Norris in conversation with Liz Gregory, Head of The Maynard School

This series of The Dangerous Women Collective podcast is sponsored by the fantastic ESET, providing Next-Gen Digital Security for Home and Business. We thank you so much for making our show possible. In Episode 5, Series 3, Sophy Norris talks to Liz Gregory, the head of an all-girls fee-paying school, The Maynard School. The Maynard has recently been named as a top 100 school by The Times and Sunday Times, as well as being named the best school in the South West. It is one of several all-girls schools on the list (not all fee-paying), making us wonder if all-girls is a fast track to dangerousness.In this episode, we look at how we educate Dangerous girls. What sets girls up for a life of success (whatever that success looks like), how we bake that in from the get-go and is an all-female, from a pupil point of view, environment the best start for Dangerousness? But first, a little more about Liz.Following a state education, Liz studied economics at Reading, fully intending to enter the world of finance. Quickly realising this was not where her passions lay, Liz returned to university for her PGCE, where she realised how much she loved teaching. She started her teaching career in mainstream, inclusive state schools in Warwickshire and Derbyshire, before heading south to accept a position in an all-girls boarding house at King’s College Taunton. She is also President-Elect of the Chartered College of Teaching. The Maynard is her first all-girls school and her first headship. So, who better to talk to about educating dangerous girls than Liz? Our conversation is, as ever, expansive. Amongst much more, we cover: Private versus mainstream education, and the varying (and similar) needs of children.Creating an atmosphere of happiness, inclusiveness, excellence and accountability in young girls and women.Instilling proud ambition. How an all-girls environment should, and does, empower girls to become the best versions of themselves, and to help other girls do the same. How "dangerous" is a positive word! Teaching courage, bravery and resilience as well as flexibility and compassion so that girls are as ready as they can be for an emerging world. Why privilege also means paying it forward (and the importance of mentorship and role modelling).Preparing children for a tough geopolitical landscape by encouraging curiosity and hope for a fresh future (a future which today's girls will help shape). Why we must learn to say "Yes" when we can. "We only get this day once, so let's make the most of it."Links:Liz Gregory | Sophy Norris The Maynard School Sponsor:ESET Items mentioned in this Episode:The Authority Gap, Mary Ann SieghartVicky Ward

”The M-Word”. Series 3, Episode 4. Sophy Norris in conversation with Fiona Prior-Palmer, Menopause Nurse Advisor

Series 3 of The Dangerous Women Collective Podcast is magnificently sponsored by ESET, providing Next-Gen Digital Security for home and Business. We heartily thank you. In this Episode, Sophy Norris discusses all things menopause with specialist advisor Fiona Prior-Palmer. Fiona is a specialist community health nurse and has completed her menopause care professional certificate with the Faculty of Sexual and Reproductive Healthcare. She also runs a private menopause clinic called Second Spring, as well as working at The Royal Devon University Trust for Occupational Health, where she is the Trust’s Menopause Nurse Advisor for NHS staff.Since we first started recording this podcast, the “M-word” has raised its head on more than one occasion. We see “women of a certain age” managing a fundamental shift in their well-being as they enter some of the most experienced and powerful years of their careers. But, just as many of us are stepping into our stride, we are beset by anxiety, brain fog, shifting sleep patterns – let alone the medical symptoms from night sweats to urinary tract infections. And believe us, after listening to this Episode, you will come to realise this is just the tip of the iceberg. Men, or at least most men, as much as they try, cannot really understand what menopause is all about, and it just isn’t on the radar of younger colleagues, whatever their gender. So, in this Episode, we tackle some of the concerns and myths about menopause, and ask "is it time for an M-word revolution?" in the workplace. We discuss:The education gap, and why women (and men) need to empower themselves with knowledgeNormalising the menopause (much the same as puberty and pregnancy) by talking about it more, informing ourselves more, and learning moreIt is still possible to be dangerous and be menopausal Workplaces can do more to support menopausal women. Does your workplace have a menopause policy? Has it taken the workplace menopause pledge? Being aware of our symptoms and what our bodies and minds need Managing symptoms holisticallyWomen are their own worst critics. We need to be kind to ourselvesEveryone can be curious, all genders and all ages, when it comes to menopause Links:LinkedIn: Sophy Norris Fiona Prior-PalmerSecond Spring The Alligator Pi Agency Sponsor:ESETOther items mentioned in this Episode:Menopause Support Menopause at Work Pledge

”Unstoppable” Series 3, Episode 3. Sophy Norris in conversation with Rachelle Peterson, Founder of LOQIA and Rebound and Rise

This series of The Dangerous Women Collective podcast is sponsored by ESET, providing Next-Gen Digital Security for Home and Business. In Episode 3, Series 3, Sophy Norris speaks to Rachelle Peterson about her mesmerising resurgence after being made redundant over a year ago. Rachelle Peterson is a visionary entrepreneur and storyteller, driving innovation and connection through her two ventures, both founded post-redundancy, and both when she was North of 50. As the Founder of LOQIA Group, she leads a pioneering media consultancy that specialises in strategic growth across the B2B and D2E (Direct to Enterprise)sectors. With her deep expertise, Rachelle empowers media companies to navigate complex markets and crafts tailored content strategies for hospitality and travel brands, captivating international audiences.In addition, Rachelle is the force behind Rebound & Rise, a female-led networking and events platform designed to uplift women in business. Rebound & Rise creates a safe, empowering space for women rebuilding their confidence after career transitions, whether returning from maternity leave, navigating redundancy, or overcoming networking challenges. Through meaningful connections and collaborative growth, this initiative inspires women to rise stronger together.Rachelle is not only making her mark with her new ventures, both of which are giving her a renewed sense of purpose, but she is also sharing her post redundancy story through her rapidly growing LinkedIn following and seeringly honest posts, which shine a light on uniquely female issues – from being a working mother, to a road rage attack, launching a new career and the power (and pitfalls) of redundancy. We cover more in this expansive Episode, including: Owning it in our late 50s, recognising our power and knowing our worthFinding the power to go it alone, and recognising the pivots and motivators when they are presented to us Embrace being 20% terrified, it keeps our arses in gearBe prepared, only then will you be able to seize the opportunities ahead of you When you realise you can do anything, when you stop caring what others think, you become unstoppableYour self-worth is not pegged to what your company thinks of you Being unashamedly ambitious Surviving a road rage attack, if it feels wrong, don't do it! Links:Rachelle Peterson | Sophy NorrisLOQIA GroupRebound and Rise The Alligator Pi Agency Sponsor:ESET

”Weapons-Grade Delegator” Series 3, Episode 2. Sophy Norris in conversation with Lisa Quest. Partner, Head of UK And Ireland and Co-Head of the Gove...

This Series of The Dangerous Women Collective Podcast is sponsored by ESET, providing Next-Gen Digital Security for Home and Business.In Episode 2, Sophy Norris speaks to international powerhouse, advisor to governments and industry, university lecturer, public speaker, arts and crafts enthusiast and working mother - Lisa Quest. Lisa works with senior civil servants and ministers as well as executives of the UK&I’s leading institutions on topics spanning digital transformation, governance, strategy, financial planning, risk management and public policy & regulatory response. Lisa has advised senior government leaders and policymakers on topics of industry competitiveness and stability, and co-authored numerous articles and studies, including supporting the IBFed on the entrance of Big Tech into Financial Services, the Impact of digitalisation on the economy's regulatory structures, and the future of supervision. She is also a keen advocate of inclusion and a sponsor of diversity– she sits on the Oliver Wyman’s inclusion council, is executive sponsor of Oliver Wyman’s Women of Oliver Wyman and was shortlisted for Mentor of the Year by Management Today Magazine and names on of the Top 100 Female Executives on the HERos list. Lisa is also a Visiting Academic Fellow at the London School of Economics, Centre for Risk and Regulation. She holds a First-Class Honours degree in Business Administration from the Richard Ivey School of Business at the University of Western Ontario, Canada and a Master's degree in Public Administration in European Public and Economic Policy from the London School of Economics.We are not exaggerating when we say international powerhouse! In this wide-ranging Episode, which zooms in on leadership and the power of devolved teams i, we touch on several topics including: Managing work-life balance, and the power of surrounding yourself with smart teams who co-share work with you.Rewriting our leadership style to build a team of leaders, a team built on trust, collaboration and support, enabling each individual to deliver what they are best at.Consciously checking out, being "dirty, barefoot and outside", to recalibrate, energise and bring clarity and creativity back into our working and home lives. Rising through a male-dominated workplace by finding sponsors and mentors, and actively learning from "dangerous" colleagues.Being ultra alert to the mood in "the room" - recalibrating our own role within that room and understanding the agendas and purpose of the people around us. Understanding that being the only woman in a room can help you stand out. And recognising the dynamic shift when 30% of people in a room are female. Why it's important to be able to look a long way down the road. Also, why it's important to say "I don't know". And of course, what it means to be a "weapons-grade delegator".Links:Lisa Quest | Sophy Norris Oliver WymanLisa Quest's Oliver Wyman Page Sponsor: ESETItems referenced in this episode:The Authority Gap, Mary Ann Seighart